In the eco-system of the mobile medium a multitude of new service providers – in the areas of infrastructure supply, application development and communication/advertising – have settled in all levels of the value chain, alongside the established device manufacturers, Internet giants and network operators.

MWC.mobi helps orientate its clients within this system and orchestrates the relevant service providers necessary to implement the defined Mobile Strategy. Our expertise focuses on the following areas:

• Mobile Enter- and Infotainment (incl. MobileTV)
• Mobile Internet incl. Mobile Web 2.0
• Mobile Marketing incl. Mobile Advertising
• Mobile Solutions and Services
• Mobile Measurement and Metrics

In developing a clients’ Mobile Strategy MWC.mobi provides a range of services including

• Business Model and Market Entry Consulting
• Technology Consulting
• Investment Consulting
• MarCom-Spend and Media Mix Consulting
• Wireless Market Consulting

The consultants of MWC.mobi have many years of professional and leadership experience, and national and international market know-how in the areas of FMCG/food trade, IT/Internet and telecommunications/mobile phones. During the strategy definition and implementation phase the client is empowered through the sharing of our knowledge and expertise (our Management Angel Approach).

As an ambassador for Mobile media, MWC.mobi is actively involved in the development of the Mobile Marketing Association, the MobileMonday movement, the dotMobi initiative and the Mobile Web initiative of W3C; international organizations focussed on pushing mobile into the future. This experience is passed on as a direct benefit to the client.

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